Fatima has 13 years of experience in the media industry, leading OOH strategy and investment across PayPal, Essentia Water, Burger King, Popeyes, and more. Fatima recently made a career pivot into the DEI space where she is leading Horizon’s diversity, equity, inclusion and belonging efforts. The career change was fueled by Fatima’s realization that her love of people, curiosity and empathy could shift the way organizations engage with and support a truly diverse workforce. She is personally passionate about creating spaces for people of varying life experiences to feel accepted in their wholeness, artistic expression, personal development, volunteering, and health & wellness.