Terea has worked in the ad industry for 17+ years. Her passion is in investigating how we tell stories around behavior and how certain groups aspire to live. Spending most of her career in Project Management she found herself being the only person of color in the room during briefings, creative reviews, and client presentations so she pitched the idea of a new role for the agency, a Cultural Curator. Today her work focuses on investigating the lived experiences of Black people and other marginalized groups. Her mission is to harness insights and her degree in Curatorial Studies, to lead to greater foresight, relevancy, and business impact for the agency, clients, products, and services. The main objective is consumers seeing themselves portrayed authentically in the work the agency creates. She is also a proud board member of the Publicis Groupe BRG, Viva Women of Color.